S&D Pet SuppliesDesign case study
A modern eCommerce platform built around product discovery and a bespoke enquiry basket for consultative purchasing.
- Sector
- Pet Food & Supplies
- Services
- eCommerce, Enquiry System, Print
- Tools
- WordPress, WooCommerce
- Location
- Burgess Hill, West Sussex

The Brief
An independent pet supplies retailer needed a modern presence that reflected the brand, supported online sales and made it quick to find the right products.
The Approach
We mapped the journey from browsing categories through to checkout and repeat purchase, shaping a clean structure that reduces friction and improves product discovery.
The Design


The Build
What we delivered.
- —Fully responsive build optimised for desktop and mobile
- —Clear product categorisation
- —Secure online checkout
- —Easy-to-manage product system
Online Enquiry Basket
Customers build a shortlist of products and send one consolidated enquiry — a consultative buying journey that improves enquiry quality and cuts back-and-forth.
Print Design
Leaflets and business cards supplied print-ready, communicating free samples, expert guidance and local delivery in the brand’s visual identity.
The Result
A clear, friendly digital presence that supports higher-quality enquiries while keeping a personal, consultative approach.
Next project
Only MOTs

