Gumtree 4x4Website design case study
A performance-driven website and parts platform for a specialist 4×4 garage, combining service-led content with a 6,000+ part catalogue.
- Sector
- Automotive
- Services
- Web Design, Parts Store, API Integration
- Tools
- WordPress, WooCommerce
- Location
- Ditchling, West Sussex
The Brief
A trusted independent Land Rover, Range Rover and Jaguar specialist needed to modernise its website — communicating complex services like engine replacements and chassis work clearly, while showcasing an expanding parts range.
The Approach
We mapped the core journeys — servicing and MOT bookings, specialist repairs, upgrades and parts enquiries — into a clear structure with custom service templates, mobile-first layouts and performance-focused design.
The Design
The Build
What we delivered.
- —Fully responsive build optimised for desktop and mobile
- —Service-led layouts for servicing, MOTs, repairs and specialist work
- —Integrated enquiry and booking forms
- —Parts store with 6,000+ Land Rover, Range Rover and Jaguar parts
Supplier API & Parts Store
A supplier API integration imports and manages 6,000+ parts, mapped into categories by make, model, brand and part type, with advanced search and filtering.
Customer Portal
Secure accounts where customers can track orders, view order history and manage their details — reducing manual follow-up for the workshop.
The Result
A robust platform supporting both workshop operations and customer enquiries, improving usability while reducing internal friction.
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