Your website is your first impression
Most people looking for a roofer, builder or electrician search Google, look at a few websites and call the one that feels most trustworthy. You usually have a few seconds to show you do the job they need, in the area they live, and that you are easy to contact.
We have built websites for many Sussex trades businesses, including roofers, scaffolders, groundworkers, plumbers, electricians and carpenters, and the same essentials come up every time.
The essentials
- A clear headline saying what you do and where
- A tap-to-call phone number visible on every page on mobile
- A separate page for each main service
- The towns and areas you cover
- Photos of your own work, not stock images
- Google reviews and accreditations
- A simple quote request form
Separate service pages help you rank
A single page listing everything you do rarely ranks well. A roofer with separate pages for flat roofs, repairs, guttering and new roofs gives Google a clear match for each search, and gives the customer exactly the information they were looking for.
Show real work
Before and after photos of real jobs build more trust than any amount of text. A project gallery or short case studies also give you fresh content that mentions the towns you work in naturally.
Make enquiries effortless
Many trade customers are on their phone, often on site or at work. Keep forms short, make the phone number tappable and add WhatsApp if you use it. Every extra step loses enquiries.
Related:
See our trade websites ↗